Inter/Media Foundation’s Silent Auction for The Alzheimer’s Association Generates Nearly $11,000 in Sales & Donations
Top Items Include Signed USC Heisman Helmet and Nadal/Federer Collage
ENCINO, CA (September 8, 2008) – The Silent Auction that The Inter/Media Foundation hosted Thursday in its office building lobby in Encino to benefit The Alzheimer’s Association generated nearly $11,000 in auction sales and donations.
The leading two prizes were a football helmet signed by all of USC’s Heisman Trophy winners, which sold for the top bid of $2,000 and a signed collage of memorabilia from tennis superstars Roger Federer and Rafael Nadal, which netted $1,500.
The funds will be used by The Alzheimer’s Association in the fight to prevent the onset of dementia.
“This was a great first silent auction for the Inter/Media Foundation and we’re excited that we can make a contribution,” said Robert Yallen, President of the Inter/Media Group of Companies. “This is a terrific model and we look forward to implementing it for other causes as well.”
As the charitable arm of The Inter/Media Group of Companies, one of the nation’s preeminent media and advertising organizations, the Inter/Media Foundation assembled the stellar group of items in association with its media partners and Bang The Gavel, the sports memorabilia auctioneer.
Through its Inter/Media Foundation, Inter/Media utilizes the resources and expertise of its nine companies to “give back” to society, supporting worthwhile causes. Organizations that the Inter/Media Foundation has supported include the Bret Saberhagen “Make A Difference” Foundation, Public Counsel and now The Alzheimer’s Association.
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer care, support and research. The organization’s mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.
About Inter/Media Group of Companies
Inter/Media Advertising® is a fully horizontal integrated $400-million advertising agency and media organization that uniquely blends direct response advertising with general market techniques. Founded in 1974 and recognized as a major force in the direct response advertising industry, Inter/Media also specializes in retail brand building and advertising support. Inter/Media’s proprietary and precedent-setting lead/sales tracking system AccuTrack® provides clients with statistical data on the specific origin of each customer response, enabling clients to maximize the value of vanity phone numbers. The company is comprised of seven business units--Inter/Media Advertising® (strategy, planning and research), Inter/Media Time Buying Corp® (offline media execution), Inter/Media Interactive™ (online planning, buying and creative), Mediapoint Network® (Performance-based advertising), Inter/Image Productions®, Inter/Post Productions®-Editorial, and InterQuantum™ (retail brokering, marketing consulting)--which operate interactively to service client needs. For more information, go to http://www.Intermedia-Advertising.com. |
