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Our Mission:
To support the fund raising efforts of worthy charitable organizations by providing the means for them to create promotional public service fund-raising advertising materials (television, radio and print) and disseminate the materials to the media at no cost to the charity. To utilize the resources and expertise of the Inter/Media Group of Companies to "give back" to society by helping those who support worthwhile causes.
Foundation Commitment:
The Inter/Media Advertising Foundation undertakes the following:
1. Each quarter, one charitable organization is selected to be a recipient of donated service from the Foundation.
2.
That service includes the following:
- Review with the organization its media fund raising efforts to date.
- Explore with the organization the availability of any celebrity spokespeople.
- Review with the organization what visual resources it currently has at hand for inclusion in public service advertising materials.
- Work with the organization to develop a creative strategy and advertising materials.
- Utilize Inter/Media’s 31 years of direct response advertising expertise to craft effective and compelling public service advertisements that motivate donors.
- Expend the foundation’s resources to produce television, radio and print communications with a celebrity spokesperson as long as the production is within 50 miles of Los Angeles.
- Include the organization’s fund raising phone number and website address.
- Duplicate and distribute the advertising materials across the country.
- Use the company’s considerable clout with media to secure as much usage as possible.
- Assist the organization with counsel on ways to maximize the value of the response calls.
3. All monies raised will go directly to the organization.
Eligible Organizations and Their Responsibilities:
- Must be national in scope.
- Must have a non-profit 501c(3) status.
- Mission may involve health, welfare, education, human rights or humanitarian causes.
- Must provide Inter/Media with a detailed analysis of where funds raised from the campaign will be distributed and how much actually reaches the intended constituency.
- Must file with Inter/Media a two-page outline about what need would be filled through the campaign and any other information you deem pertinent to evaluate how we can best work with your organization, including which celebrity or celebrities might be candidates for campaign spokesperson.
- Must have the means of handling inbound phones on a 24-hour, 7 days per week basis (an outside telemarketing organization is acceptable).
- Must have a recognizable celebrity (sports, entertainment or other field) as spokesperson. Spokesperson would need to be available for video shoot in Southern California.
- Must have a single coordinator available for coordination.
- Must provide visual resources (photos, videos) if needed to illustrate the organization’s mission.
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